"NIPPONOPHONE" was the brand name used by Nippon Phonograph Co., the predecessor of Nippon Columbia Co.,Ltd., from 1910 (Meiji 43), when the company was established, as the name of phonographs and record labels.

In 1910, the company launched a series of phonographs with the name "NIPPONOPHONE No. 25," "NIPPONOPHONE No. 32 and a half," "NIPPONOPHONE No. 35," and " NIPPONOPHONE No. 50," which led to the release of many stars and hit songs.

The name was also used as a record label name for more than 20 years, from 1910 (Meiji 43) to 1932 (Showa 7), and the record sleeve (used from 1920 to 1928) with its very impressive design of "the Great Buddha listening to a gramophone" and the "eagle" center label, a cutting-edge modern design at the time, and other features made "NIPPONOPHONE" a favorite of many music fans.

"NIPPONOPHONE" supported the development and spread of Japanese music culture along with the progress of Japan's modernization during the Meiji, Taisho, and early Showa periods, and continued to watch over its history.